Today’s world offline marketing strategies are decline day by day and started following new Strategies in Online marketing. Digital marketing became the main part of the business, most of the business activities have done through the internet. If you are looking to start the new business in 2018 and you don’t know how to target online customers then, this top digital marketing trends in 2018 can help you to plan some strategies to target the customers. Most of the people believe strongly in SEO. Some other people recommend pay per click marketing strategies, Some other will influence you to do e-mail marketing. All these Strategies will not only confuse you but also you should follow for your business. It all depends on what kind of business are you in to select the Strategies is also one the main business Strategies.
Top Digital Marketing Trends In 2018 Are:-
1. PPC Advertising:-
PPC refers to as pay per click Advertising, if your message or information to reach the maximum of people and get leads to your business, you need to pay Google or Facebook or some other platforms. you can advertise on social media like Facebook, Twitter, Instagram, and many more. or you can share your message or information through the search engine like Google, Bing, and Yahoo. Most of the time your payment will be an impression(CPM) based only or pay per click. One Thousand(1000) Impression makes one(1) impression.
Advantages of PPC
- PPC Advertising will give you instant results.
- It helps businesses to search keywords well.
- PPC will get perfect data for your business.
SEO stands for Search Engine Optimization. SEO is a tree which will give you fruit for a long very long time. It refers to giving a nice touch to a website by doing the small test so that the websites became SEO friendly websites. SEO will take time but the results will enrich you for a long time. SEO comprises of Two Sub Factors i.e
On-Page SEO techniques
- Meta Tags
- Title for Page
- URL Structure
- Keywords Density
- H1> H6 Tags
- Image SEO
Advantages of On-page SEO
- It helps for off page SEO to rank the websites
- You can Optimize SEO Friendly.
- Easy Conversion Rates.
Off page is the external activities done your websites to improve the ranking in the search result page. In SEO one of the biggest factors is links to your websites.if you build more links to your websites that fetch you to rank in search engine.
- Blog Posting
- Forum Submission
- Guest blog posting
- Video Submission
- Image submission
- Directory Submission
Advantages of Off-Page SEO
You can track the website’s traffic easily.
It will help you in search for what you want on the Internet.
3. Contents Marketing
The content marketing is very important in digital marketing, Google algorithms have updated for a few years, So the companies want to sustain from the competition means need to have a good content marketing strategy With the content, they can promote on various platforms like social media or can post in other website, if good content can get additional traffic and leads from the online. From the content, your SEO ranking will be high.
Benefits from contents marketing:
It never ends process, how much contents you have, it helps to rank in search engine.
Everyone can become a content marketer, how to know to write the blog.
4. Social Media Strategies
In social media marketing, there are different types of Strategies are follows. The important Strategies is Facebook Ads, create a Facebook fan page and getting more like, then targeting a particular audience with their Ads, or using twitter platform to build a brand awareness, or answering in Quora and yahoo answer, and many more platforms are available.
Benefits from Social Media Strategies:
It can create brand Awareness
The information can go faster than other media.
The reach the information to the normal person is easy.
5. Video Marketing
Video marketing is a marketing Strategies have done in recent times, it is a new concept used by the digital marketer. Today’s trend shows that 77% of people using YouTube and many other channels. so you can promote your products or services in the video marketing it helps to get leads. Video Marketing is the number one choice for Bloggers, Businesses with the intention of Brand Awareness and Customer Engagement.
Benefits from Video Marketing:
The impact will be more than other platforms.
The Video Marketing Strategy has been Adopted by Tech Giant like Facebook(Facebook Live) and Instagram(IGTV).
Video Marketing Can be Easily Understandable and Easy To Digest because in a Short Time you can Clearly Convey Your Message.
Video Marketing is the Future Of Digital and Online Marketing.
4. E-mail marketing
This Strategy is my favorite strategy and best-recommended strategy. Email Marketing is a tool which will always connect you with your readers and customers or I say your users. E-mail marketing is a commercial messaging tool, it sends messages to some group of people. E-mail marketing has a personal touch and it can do wonders for you. There are 5 billion people using Gmail, so you can target most of the people in the world. Through Email Marketing Your target audience is limited and accurate, Whether it is a Pay Per Click or Social Media Marketing Strategy you cannot be sure that it will reach to your targeted audience but you can be very sure with Email Marketing.
Benefits from E-mail Marketing:
It has a personal touch.
You have ROT assure.
It creates value for money.
They have direct traffic.
These Strategies Will Always Work Wonders for Any Business. I Think Video Marketing Should get the first preference and then Email Marketing and the Social Media Marketing and then SEO and the Pay Per Click Ads. Content is the King for Any Business and that makes Content Marketing Essential and Very Necessary For Business. I Hope I have Given Good Insights and I have tried to give you all essential Inputs. You can comment below if you want to ask anything or have a question on any Digital Marketing topics.