You Can Rank Your Website In The Top of Search Engines Results.
“Don’t you believe it?”
In this article, I will show you how to use google keyword planner and how with the help of google keyword planner you can rank your articles and even your website.
Let’s get started
As a Digital Marketer, I understand the importance of right keywords more than anyone.
We all want to rank our business, website, blogs and individual articles at the top of search engine results.
When I started working for a Digital marketing Company just after completing my digital marketing certification, I was wondering how a website rank for a particular topic or a keyword.
How Google will get to know about any businesses and how they rank them in their search results.
When I completed my digital marketing certification the only good thing happened to me was that I got a job.
My training institute did not give me much of the practical knowledge so whatever I have learned I have learned it by myself and while researching for my blog.
The heart and soul of any online business is the content and you can only attract people to read your content when you offer what they are looking for not what you want to write on.
So to write an SEO friendly content you should do proper keyword research.
What is Keyword?
A keyword is any term which your type or nowadays speak(voice search) in the search engine to find out the things you are looking for. A keyword can be a short, medium and long tail.
Keywords can be any character and word based on your requirement. For a new blogger or a business, it is hard to find the right keywords as they do not know on what topic or keyword to write on.
What is Keyword Research?
Keyword Research is a technique to identify the terms or phrases(also called keywords) related to your business or article you want to write. It is very much important to find the right keywords because if you lack in this your website will never be going to rank in the most searched terms.
The basic idea behind doing keyword research is to find that for a particular keyword what is the amount of people are searching for it(Search Volume) or if we want to write an article on that then how competitive it is to rank in Google(Competition) and perfect keywords related to your search(Keyword Relevancy).
Why Keyword Research is Important?
When you do proper keyword research your chances to rank in the search results gets higher.
Keyword Research is also important to increase traffic to your website. When you write for your readers then your readers become your customer and they start trusting you and your content and direct your website or your business get higher traffic and visitors.
As a new blogger, I usually find it difficult to search for the keyword because all of the famous keywords are already written by top bloggers. That is why I use long tail keywords(more than 3 words) and write on it.
If you are a new blogger then do not write on one or two-word keyword instead focus on the long tail keyword. For Eg:- Digital Marketing Services in Bangalore(this is the example of the long-tail keyword).
Check the long tail keywords and check for its relevancy. You should also do a keyword research for the betterment of your website.
There are two types by which you can rank your business. One is a paid campaign and the other is writing an article on a particular keyword(SEO).
SEO is one of the best ways to get traffic to your business and it will give you long-term revenue.
Sounds Good Right?
What is the Google Keyword Planner?
As the heading says this keyword planner is owned by Google and it is absolutely free. Google Keyword Planner is one of the best keyword research tools.
Google holds 37.2% in the online marketing or should I say online advertising. This number is huge and Google is one of the leaders in online advertising.
Google keyword planner is one of the best tools to get the desired keyword with the search volume. it will help you in understand the keyword’s potential and keyword difficulty(how hard it is to rank).
Why should I use Google Keyword Planner?
- Its free first of all.
- Google is the top search engine and has a lot of recommendation for you.
- The keyword planner will give you the volume of a particular keyword, competition and more.
- These keywords get updated regularly and make you ahead of your competition.
This keyword planner will also help you in writing the best SEO articles. The keywords obtained from Google’s keyword planner will help you in preparing meta titles, meta description, and Blog Posts.
How To Use Google Keyword Planner Tool?
Google has rolled out its latest version of google ads recently and made its interface more good looking. There are two sets to find a new keyword. So let’s see how to use it.
Create a google ads account if you have not created otherwise just login
Step 1- Click on the return to previous keyword planner menu, then
Step 2- Click on the keyword Planner under Tools Menu
Now comes the important part to search for a new keyword. This method also has two steps
1. Find new keywords and get search volume data-
a. Search for a new keyword using a phrase, website, and category
This method is very basic and very much easy. In this method, you just need to enter a service or the product you offer, then your landing page(your website URL) and the category of your business.
To get more keyword suggestions you can enter the details of any existing business or even your competitors business.
b. Get search volume data and trends
If you have done your proper research you might have a list of keywords, that can be more than 10 or 20 or even 100. In that case, you can either copy and paste the keywords one by one using commas or you can upload your file directly into it.
Please note that you can either upload a file or enter the keywords but cannot both.
c. Multiply keyword list to get new keywords
This set of keyword planner is the best to find long tail keywords. You just have to enter a phrase in one box and the sub-phrase in the other box.
2. Plan your budget and get forecasts
a. Enter or upload a list of keywords to get forecasts
This set is the same as the second one but the only difference is it will show you the performance forecast and shows you the forecast within the specific period.
Now I will show you one more easy way to find keyword for your business or blog. As a beginner, this step will be very useful and does not require any tool. This is a pro tip and some of the top bloggers also use this method to get new keyword ideas.
Step 1:- Enter your desired keyword in the google search and scroll down to people also ask sections just below the second or the third keyword result.
Step 2:- One step is the above one and the second step is once you have entered your keyword scroll till the end and you will find other related search related to the search term section.
Wrapping Up:- I hope this article will help you in understanding the keyword research by using google keyword planner well and you can use these steps to find out the best performing keywords. Use these steps to the fullest. Let me know if you find any difficulty in understanding.